Summer & Patriotic Events Styleguide

Amazon Global Summer & US and Canada Patriotic Events Styleguide

Lead Designer on the project, I helped to define typographic treatment, chose colour palette and created a versatile set of illustrations for the Summer events across all locales of Amazon (Amazon.com; Amazon.ca; Amazon.de; Amazon.fr, Amazon.co.uk; Amazon.it; Amazon.es) and Patriotic Summer events that take place in US and Canada.

As the end product, I published a detailed documentation available to designers around the globe working for Amazon, so that hundreds of promotional graphics produced during this busy retail period looked consistent and on-brand, no matter the local and the designer working on them.

  • Client:

    Amazon Global

  • Role:

    Art Direction; Illustration; Iconography; Branding; Layout

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