Spring Styleguide

Amazon Spring Events Styleguide

Lead Designer on the project, I defined typography, colour palette and versatile set of illustrations for the Spring 2013 events (Mother’s Day, St. Patricks’s Day, Spring Sale) across all locales of Amazon (Amazon.com; Amazon.ca; Amazon.de; Amazon.fr, Amazon.co.uk; Amazon.it; Amazon.es).

As the end product, I compiled a detailed documentation available to designers around the globe working for Amazon, so that hundreds of promotional graphics produced during this busy retail period looked consistent and on-brand, no matter the local and the designer working on them.

  • Client:

    Amazon Global

  • Role:

    Art Direction; Illustration; Iconography; Branding; Layout

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