Ring Builder for Tablets

Blue Nile Ring Builder for Tablets

Blue Nile Inc. is one of the world’s largest onilne retailers of jewelry. The company is particularly famous for its Build Your Own Ring™ feature, where one can build an engagement ring in three simple steps. The process consists in choosing a diamond and a setting by filtering through thousands of options available.

This tablet specific project (aimed to work on iOS, Android and other platforms) proposes a UX and UI solution of how a 3-step process with numerous variables can be a pleasant, easily understandable way for customers to deal with overwhelming technical parameters of diamond and ring settings. The user is taken step-by-step through the process thanks to highly visual filters and search results that help to narrow down to a desired price and end product.

  • Role:

    Art Direction; UX; UI, Branding

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